2020 BIST Conference: Satellite Session

The Future of Science Communication

Scientific communication has looked to engage society and motivate researchers, targeting especially new generations to inspire the scientific leaders of the future. But audiences evolve and new digital technologies have completely changed the communication landscape, while the coronavirus pandemic has made citizens turn their heads towards science looking for certainties researchers often do not have. On this roundtable we will talk about new target audiences and new delivery formats, branding tendencies and how to deal with uncertainty as science communicators and researchers.

Speakers:

• New formats, new audiences, by Jorge Cham, cartoonist
• What about brands?, Berta Roca, founder and CEO of BertaRoca&Co
• How to handle uncertainty from scientific communication, by Frank Kupper, Associate Professor Science Communication & Public Engagement, Athena Institute – VU Amsterdam