Satellite Session – October 27
|16.30h – 18.00h
Scientific communication has looked to engage society and motivate researchers, targeting especially new generations to inspire the scientific leaders of the future. But audiences evolve and new digital technologies have completely changed the communication landscape, while the coronavirus pandemic has made citizens turn their heads towards science looking for certainties researchers often do not have. On this roundtable we will talk about new target audiences and new delivery formats, branding tendencies and how to deal with uncertainty as science communicators and researchers.